Shelf Alerts gives Shopify merchants one operating layer for back-in-stock, price-drop alerts, preorders, wishlists, low-stock urgency, and retargeting, with branded delivery across email, SMS, and browser push.
Install once, place the storefront widget where it fits, and manage capture, timing, delivery, analytics, and downstream sync from the same system.
Six storefront revenue levers in one app, plus the integrations that move subscriber and event data into the rest of your stack.
Recover sold-out demand
Bring back price-sensitive shoppers
Sell through inventory gaps
Capture save-for-later intent
Add urgency as stock runs down
Re-engage shoppers who browsed
Product page widgets capture intent the moment an item sells out.
Shopify inventory updates reactivate the waiting audience automatically.
Branded messages go out in the right window with attribution back to revenue.
Theme-friendly storefront capture, branded delivery controls, send windows, analytics, and integration sync for Klaviyo, Mailchimp, Omnisend, Zapier, and Google Analytics.
The best version of this product feels calm: customers raise a hand, inventory returns, and the right message goes out with enough control to protect the brand and enough data to prove the recovery worked.
When a variant is unavailable, Shelf Alerts drops in a theme-friendly widget that collects subscriber intent without hijacking the storefront or requiring a redesign.
As inventory levels change, the app handles the transition from waiting audience to send-ready cohort so teams do not have to export lists or babysit restocks.
Merchants tune sender identity, send windows, and creative details, then trace opens, clicks, and recovered revenue from the admin instead of guessing what restocks accomplished.
Shelf Alerts is more than one alert type. It gives merchants a clean operating surface for messaging, timing, feature control, integrations, and measurable recovery across the full storefront lifecycle.
Adjust brand colors, sender identity, copy, logos, button language, and previews so the notification feels like the store, not a generic app template dropped in after the fact.
Prevent awkward off-hours delivery and keep notification timing aligned to shopper attention.
Place the widget without breaking Dawn-style storefronts or forcing merchants into heavy theme edits.
Behind the storefront widget is a broader operating layer: subscriber tracking, analytics, list exports, integration hooks, and channel-specific settings that let merchants run alerts as part of real storefront operations, not as a disconnected plugin.
We wanted something that looked like part of our storefront and worked like part of our operations. Shelf Alerts gave us both.
Customers stay in a polished storefront experience instead of hitting a generic modal.
Inventory returns automatically trigger the audience and message flow the team already configured.
Shelf Alerts centers on back-in-stock and price-drop recovery, then extends into preorders, wishlists, low-stock urgency, and retargeting so merchants can manage demand before, during, and after stock changes.
Capture demand on sold-out products and automatically notify shoppers the moment inventory returns.
Let shoppers subscribe to price changes and bring them back when a product hits a better buying moment.
Keep selling through inventory gaps with deposit-based preorder flows that convert demand before stock physically lands.
Let shoppers save products for later and give merchants another durable signal of customer interest.
Show urgency counters and send follow-up messaging when recently restocked products start running low again.
Reconnect with shoppers who viewed products but did not buy, using browse behavior as another recovery signal.
Shelf Alerts does not stop at the storefront. It connects subscriber and event data to the systems merchants already use for lifecycle marketing, automations, and reporting.
Sync subscribers and events to Klaviyo so alert activity can feed flows, segments, and revenue reporting.
Push subscribers into Mailchimp audiences and tag contacts when alert-related activity happens.
Send subscribers and event signals into Omnisend so merchants can build automation around product demand and reactivation.
Send real-time events into Zapier to connect Shelf Alerts with internal ops, spreadsheets, CRMs, or notification workflows.
Track widget interactions and storefront engagement with GA4 event reporting.
Expand beyond email when the merchant is ready, with channel-specific settings, consent handling, and branded delivery controls.
The goal is simple: capture demand in the storefront, then let merchants decide whether that demand should stay inside Shelf Alerts or feed the rest of their marketing and analytics stack.
Start lightweight, then move up when notification volume and brand control become meaningful revenue levers.
No percentage-of-revenue pricing. The value is in giving merchants one place to run alerts, demand capture, and integrations cleanly as the storefront grows more sophisticated.
$0/mo
100 notifications per month for brands getting the recovery loop in place.
$19/mo
1,000 notifications per month with better brand control and stronger delivery operations.
$39/mo
5,000 notifications per month for larger catalogs, more volume, and faster support needs.