Legal

Privacy Policy

Last updated: April 1, 2026

Shelf Alerts ("we", "our", "us") is operated by LAT34. This policy describes how we collect, use, and protect personal information when you use our Shopify application and related services.

1. Information We Collect

When a shopper subscribes to availability notifications through a merchant's storefront, we may collect:

  • Email address to send back-in-stock or price-drop notifications
  • Phone number if the shopper opts in to SMS notifications
  • Name if optionally provided
  • Product and variant information to identify which item the shopper wants to hear about
  • IP address for consent records, abuse prevention, and rate limiting
  • Push subscription data if the shopper opts in to browser notifications

When a Shopify merchant installs Shelf Alerts, we also access store data made available by Shopify APIs as authorized by that merchant, including products, inventory, orders, and related configuration data needed to operate the service.

2. How We Use Information

We use this information to provide the product's core functionality, including:

  • Capturing back-in-stock and related notification subscriptions
  • Sending transactional notifications through the channel selected by the shopper
  • Supporting merchant analytics for subscribers, opens, clicks, conversions, and attributed revenue
  • Processing consent, unsubscribe, and privacy-related requests
  • Operating adjacent product features such as preorder workflows, wishlists, and retargeting where enabled by the merchant

We do not sell customer personal data. SMS opt-in data, phone numbers, and consent records will not be shared with third parties or affiliates for marketing or promotional purposes. No mobile information will be shared with or sold to third parties.

3. SMS Notifications

If a shopper provides a phone number and opts into SMS alerts:

  • They may receive up to one SMS message per product per restock event they requested
  • Message and data rates may apply depending on the carrier or messaging provider
  • They may opt out of SMS by replying STOP
  • They may request support by replying HELP
  • They may re-subscribe to SMS after opting out by replying START

SMS delivery is handled through Twilio.

4. Data Retention

Subscriber records are retained while the subscription remains active and for a limited period afterward to support analytics, attribution, compliance, and operational integrity. If a merchant uninstalls the app, associated merchant data is deleted according to our retention and compliance policies.

5. Security

We use reasonable technical and organizational safeguards to protect personal data, including encryption in transit, encrypted managed infrastructure, environment separation, and access restrictions. Sensitive identifiers such as phone numbers and email addresses are partially redacted in operational logs where appropriate.

6. Data Sharing and Subprocessors

We share data only with service providers necessary to operate Shelf Alerts, such as:

  • Shopify for platform integration and webhook delivery
  • Amazon Web Services (AWS) for hosting, data storage, and queueing
  • Amazon SES for email delivery
  • Twilio for SMS delivery and delivery status
  • Connected merchant integrations such as Klaviyo, Mailchimp, Omnisend, or Zapier when the merchant explicitly enables them

7. Cookies and Tracking

The shelfapps.io marketing site does not set tracking cookies and does not run analytics, advertising, or session-replay scripts. We do not display a cookie consent banner because no non-essential cookies or trackers are processed when you visit this site.

When Shelf Alerts is installed on a merchant's Shopify store, the merchant's own cookie and tracking policy applies. Shelf Alerts may rely on storefront cookies only for features the merchant has explicitly enabled (such as Google Analytics or retargeting), and those uses are governed by the merchant's privacy notice and consent flow.

8. Your Rights

Depending on jurisdiction, users may have rights to access, correct, delete, or object to certain processing of their personal data. Shoppers may also unsubscribe from notifications using the controls provided in those messages.

For privacy-related questions or requests, contact privacy@shelfapps.io.

9. Children's Privacy

Our services are not directed to children, and we do not knowingly collect personal information from children.

10. Policy Updates

We may update this policy from time to time. Any changes will be reflected on this page along with the updated effective date.

11. Contact

LAT34
Email: privacy@shelfapps.io
Website: shelfapps.io